KEEP OFF THE GRASS.

180/U-TURN AMSTERDAM This content film is for the new grass friendly tennis shoe, highlighting the shoes’ ability to be kind to grass. The film stars Marit Saphin, the Brown Brothers, Novak Djokovic and a very special cameo appearance by the tennis legend, Rod Laver. It’s a U-Turn production for adidas.tv and is directed by former 180 copywriter Jon Knecht and partner Don Shelford.

“A production on acid! 5 great athletes, shot by some good friends of 180 and not even enough time or money for creative and producer to attend the shoot. 20 days after client briefed the agency, we had our final spots approved. A great teamwork between U-Turn, client and prod co.” – Cedric Gairard, U-Turn.