IMPOSSIBLE IS NOTHING. THE BOOK.

180 AMSTERDAM We like making books.

Back in 2004, 180 were involved in the launch of  ’Impossible is nothing‘ for adidas. After  finishing the campaign we created a book that looked back at how the whole thing came together, both conceptually and literally. The book was divided into 6 chapters each of which went behind the scenes to take a look at making each of the  TV spots produced for the campaign. So take a look back at a piece of 180 history.