SONY TEAMS TIMBERLAKE AND MANNING.

180 LOS ANGELES - The latest work for Sony breaks in September, but here’s a sneak preview from the press.

‘AH, the great comedy teams of history: Laurel and Hardy … Burns and Allen … Abbott and Costello … Manning and Timberlake. Manning and Timberlake? As in the football star Peyton Manning and the singer Justin Timberlake? Yes, according to a humorous campaign for electronics products sold by Sony.’ – NEW YORK TIMES

‘The campaign includes broadcast, online, radio and newspaper advertising. Online, Timberlake and Manning will guide visitors to the appropriate product category and corresponding expert at SonyStyle.com

In the first commercial, breaking in September on TV and the Web, Timberlake and Manning help a family shop for a television set in an electronics store. When the father looks at a wall of units and complains he sees no difference, the wall opens to reveal the panel of experts. The stars show off their skills at Ping-Pong as the group discusses the superior quality of watching sports on Sony’s Bravia HDTV.

“The more sports you watch on a Sony the better you get at sports”, says Timberlake, to which Manning responds, “My Chinese has improved too”. After triumphing at ping-pong, Timberlake taunts Manning: “Your Mandarin is rusty at best”. The campaign is tagged, “It’s in our DNA”.’ – ADWEEK