Adi Dassler – Athlete, Businessman, Shoe Maker
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Adi Dassler – Athlete, Businessman, Shoe Maker
Nice work team.
]]>Nice work team.
“A production on acid! 5 great athletes, shot by some good friends of 180 and not even enough time or money for creative and producer to attend the shoot. 20 days after client briefed the agency, we had our final spots approved. A great teamwork between U-Turn, client and prod co.” – Cedric Gairard, U-Turn.
Back in 2004, 180 were involved in the launch of ’Impossible is nothing‘ for adidas. After finishing the campaign we created a book that looked back at how the whole thing came together, both conceptually and literally. The book was divided into 6 chapters each of which went behind the scenes [...]]]>
Back in 2004, 180 were involved in the launch of ’Impossible is nothing‘ for adidas. After finishing the campaign we created a book that looked back at how the whole thing came together, both conceptually and literally. The book was divided into 6 chapters each of which went behind the scenes to take a look at making each of the TV spots produced for the campaign. So take a look back at a piece of 180 history.
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This year at the 10th edition of the All About Print AdPrint festival, Paulo Martins and Gus Powell won the Lurzers prize for “Best use of Photography” or rather best use of his own photography as all the images featured in the Olympics 2008 campaign “GOLD IS NEVER A GIVEN” were taken by Paulo himself. Incidentally Paulo also won the Lurzer prize for “Best use of Art Direction”. Well done Paulo!
All Blacks
The branded content campaign tells the story from five different perspetives within the team and features star players such as Richie McCaw, Dan Carter and Ali Williams. From the captain, to the rookie, to the superstar – the campaign focuses on one player and one game in each chapter, enabling us to accurately measure the raw emotion, tension and struggles the team went through each and every leg of the tour. This initiative was produced utilizing 180’s production unit U-Turn and 180’s recently founded digital group RIOT. This unguarded, personal portrayal of the team was achieved by developing a distinctive narrative structure,and by using a small crew of film makers – consisting of just three women – working closely with the adidas rugby communications team. This was only possible due to Richie McCaw’s 100% commitment to the project as they opened the doors to reveal the team as they really are.
“My granddad was an All Black, so failing making the team myself, this project was the next best thing.” Says Stacey Lee, 180 creative and co-director.
Lionel Messi becomes ‘The Spark’, representing the F50i boot and ‘lightning quick, game changing’ player type. As part of the F50 integrated campaign a series of striking print and design elements were created in a distinct pulpnoir, graphic novel style. The photography used throughout the print and design was shot by Gary [...]]]>
F50 Print ad
Lionel Messi becomes ‘The Spark’, representing the F50i boot and ‘lightning quick, game changing’ player type. As part of the F50 integrated campaign a series of striking print and design elements were created in a distinct pulpnoir, graphic novel style. The photography used throughout the print and design was shot by Gary Land. These elements along with 3D rendered backdrops from the film were brought together by art director Martin Terhart and U-Turn retouchers to create a series of dynamic modular panels that reveal the story of ‘The Spark’, ‘The Lightning Strika’ and the F50i, a boot fully customizable for any playing surface. This boot’s design perfectly matches Messi’s lightning footwork. Pioneering technologies and outstanding design make for the perfect football boot for players who can decide a game with their brilliance and inspire their teammates.
Launched during half time of the Champions league final, ‘The Spark’ – a superhero recruited by Zinedine Zidane into the team to end all teams, and launching adidas’ ‘Every Team Needs’ positioning in the run-up to the 2010 World Cup. It’s a fantastical exploration in a graphic novel style. [...]]]>
Launched during half time of the Champions league final, ‘The Spark’ – a superhero recruited by Zinedine Zidane into the team to end all teams, and launching adidas’ ‘Every Team Needs’ positioning in the run-up to the 2010 World Cup. It’s a fantastical exploration in a graphic novel style. Apart from the TV and long format film, trailers, diary entries and clues will be available online which unravel the story of the superhero more and work to engage viewers on a deeper level. We look forward to seeing who else Zidane has on his list…