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For the Spark to really ignite, adidas’ presence needed to be felt in all the right places. We approached influential football bloggers and initiated a content-sharing partnership, so before the full film was revealed, teaser films and snapshots of a torn poster were disturbed to the bloggers. [imagebrowser id=4] To support the build up, adidas made Facebook pages, [...] F50 Print ad Lionel Messi becomes ‘The Spark’, representing the F50i boot and ‘lightning quick, game changing’ player type. As part of the F50 integrated campaign a series of striking print and design elements were created in a distinct pulpnoir, graphic novel style. The photography used throughout the print and design was shot by Gary [...] http://www.180aroundtheworld.com/180uploads/2009/06/F50_TheSpark.flv Launched during half time of the Champions league final, ‘The Spark’ – a superhero recruited by Zinedine Zidane into the team to end all teams, and launching adidas’ ‘Every Team Needs’ positioning in the run-up to the 2010 World Cup. It’s a fantastical exploration in a graphic novel style. Apart from the TV and long [...] |
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