Amsterdam Twestival.

Amsterdam — Wed, 02 Sep 2009 14:59:51 +0000

RIOT AMSTERDAM - Riot’s Isabelle and Greg are organizing Twestival (Twitter Charity Event) Amsterdam. The event is next Thursday 10th September at Odeon from 19.00 onwards. They’ve locked down six charities and a boat load of great sponsors. Exciting news to come in the next week about entertainment, but, it’s going to be huge. Greg’s expecting a few hundred people.

Please friend Twestival Amsterdam on their FB page. Like all good Tweeters, they’ve advertised on Facebook.

FUELING THE SPARK.

Amsterdam Art — Wed, 17 Jun 2009 13:02:23 +0000

For the Spark to really ignite, adidas’ presence needed to be felt in all the right places. We approached influential football bloggers and initiated a content-sharing partnership, so before the full film was revealed, teaser films and snapshots of a torn poster were disturbed to the bloggers.

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To support the build up, adidas made Facebook pages, hosting links about the boots, interesting films and asking questions of their fans.

Once the full film was launched, adidas bought takeovers of YouTube (UK, France and Spain) that played the full film in widescreen on the homepage. There’s also been numerous of exclusive behind-the-scenes and on-the-ground films, added to YouTube and Facebook daily. Go to adidas.com to see more.

180 Thinking » RIOT

Amsterdam Twestival.

FUELING THE SPARK.