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	<title>180 Thinking &#187; Typography</title>
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	<description>From Amsterdam to LA and back again</description>
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		<title>TYPOGRAPHY RULES.</title>
		<link>http://www.180aroundtheworld.com/278/typography-rules/</link>
		<comments>http://www.180aroundtheworld.com/278/typography-rules/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 17:03:57 +0000</pubDate>
		<dc:creator>Amsterdam Art</dc:creator>
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		<category><![CDATA[Typography]]></category>

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		<description><![CDATA[<p>Typography is not just about letters and words, its about communication.  Exposing meaning, setting a mood or feeling, giving personality to the words and message themselves.</p>
<p>[nggallery id=2]</p>
<p>You could argue that it is the very foundation of graphic design – along with balance, form, rhythm, harmony and colour. Most designers can place type. Very few can design [...]]]></description>
			<content:encoded><![CDATA[<p>Typography is not just about letters and words, its about communication.  Exposing meaning, setting a mood or feeling, giving personality to the words and message themselves.</p>
<p>[nggallery id=2]</p>
<p>You could argue that it is the very foundation of graphic design – along with balance, form, rhythm, harmony and colour. Most designers can place type. Very few can design it – and not many at the level of our resident craftsman, Yomar Augusto. Our young Brazilian friend is acclaimed world wide as a master calligrapher and designer of type. Yomar brings a unique typographic approach to a wide range of agency projects – building Fonts for almost all our clients. One of which, the ‘Unity font’ will appear on backs playing upon the largest of stages &#8211; as well as on a small sphere that for a month next year will be the focus of billions across the globe.</p>
<p>See more at <a title="yomar" href="http://www.yomaraugusto.com">YOMARAUGUSTO</a></p>
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