180 LOS ANGELES When a pig eats ham, or a grown man gets into a Baby Bjorn is it wrong? When a coroner eats a burrito he just dropped into a corpse is that also wrong? No, not when you compare them to the hidden fees charged by pre-paid cell phone companies.
There’s something particularly gross about companies, in this economic climate, advertising one price and then charging you a much higher price through hidden fees. It’s wrong. And that’s what Boost Mobile isn’t. With no hidden fees, no contracts, no credit checks and a reliable network, Boost Mobile stands out in a category filled with wrong.
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Through the aforementioned scenarios, as well as a long arm pit hair wearing woman, radio that pushes the unwrongness even further and a full array of supporting print, the campaign strongly positions Boost mobile on the side of right.
Click here to view the embedded video.
Click here to view the embedded video.
