Launched during half time of the Champions league final, ‘The Spark’ – a superhero recruited by Zinedine Zidane into the team to end all teams, and launching adidas’ ‘Every Team Needs’ positioning in the run-up to the 2010 World Cup. It’s a fantastical exploration in a graphic novel style. [...]]]> Click here to view the embedded video.

Launched during half time of the Champions league final, ‘The Spark’ – a superhero recruited by Zinedine Zidane into the team to end all teams, and launching adidas’ ‘Every Team Needs’ positioning in the run-up to the 2010 World Cup. It’s a fantastical exploration in a graphic novel style. Apart from the TV and long format film, trailers, diary entries and clues will be available online which unravel the story of the superhero more and work to engage viewers on a deeper level. We look forward to seeing who else Zidane has on his list…